I’m sure that many of you are diligent and successful networkers. Successful or not, one thing that seems so obvious - having a business card on hand - has been a detail a good deal of people I have come in contact with are overlooking. The other aspect that has presented itself to me recently is how we view our competition.
To be truly successful at networking, make it a way of life. Networking is much like your marketing efforts, all the things in your bag of tricks to gain clients and alliance members. It is a gradual experience, slow at times and you won’t see results right away. This piece of your marketing efforts takes an investment of time and maybe some money, but not a lot. The more you do; the better your chances are for it to start paying off.
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